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To Whom It
May Concern ：
I
would like to recommend Mr. Francis Hung as an excellent
trainer in his field.
Mr. Hung was
instrumental in developing and delivering our “License
to Business Development Project and Product management”
program to strengthen our newly build business unit
organization in China:
For this
task, we had to localize the content of our global
program and adapt it to both, the specific needs of our
China organization and the level and background of our
participants.
For this
purpose we evaluated two famous training providers and
finally – after attending their public courses and
detailed discussions – decided to partner with Mr. Hung:
Besides his training style, attitude and openness, we
were impressed by his international scope, combining a
profound understanding of the needs of international
companies with a deep knowledge about the realities of
product development, market challenges and skill levels
in China.
Based on his
rich fund of materials and his many years of experience,
Mr. Hung very quickly understood the needs of our
organization and was instrumental making this course
happening. With his flexibility and experience, he was
able to accommodate many special requests, integrate
cases from our company’s business environment and tailor
this course along our group’s core product development
process.
I found a very
professional, effective, well organized partner and
trainer in Mr. Hung: It was a pleasure working with him,
and also participants appreciated and enjoyed his
hands-on teaching style and the cases and tools he
provided: Our organization has made a clear step forward
in becoming more independent and professional when it
comes to the development of new markets and
products.
西蒙 Juergen Simon
執行副總經理
Executive Deputy General Manager Buhler Yijiete Color
Sorting Machinery (Hefei) Co., Ltd Juergen.
About Buhler
Bühler www.buhlergroup.com is a specialist and
technology partner for plant and equipment and related
services for processing basic foods and manufacturing
advanced materials. The Group is a global market leader
in the supply of flour production plants, pasta and
chocolate production lines, animal feed manufacturing
installations, and aluminum die casting systems.
The core
technologies of the Group are in the field of mechanical
and thermal process engineering. With its expertise and
over 150 years of experience, Bühler time and again
rolls out unique and innovative solutions for its
customers, helping them achieve success in the
marketplace. Over the decades, Bühler has come to be
acknowledged as a reliable partner, thanks to its
distinct commitment to quality and its global
presence.
Bühler Group operates in over 140 countries, has a
global payroll of over 10,000, and generated sales
revenues of CHF 2,409 million in fiscal 2012. In China,
Buhler runs 5 factories and employs 3500 people. Wuxi
hosts the headquarter of Buhler for China and
South-East-Asia.
Context
of the “License to Business Development Project and
Product Management Program”
As part of our
group’s transition from a centralized into a regional
organization, our China organization is building
complete competences and personnel to develop new
products in China for China and other markets with
similar needs: Until recently all such work was done
centrally in our headquarters.
After our
China management initiated underlying organizational
changes, every business unit had to recruite at least
one product manager. Most of the new positions were
staffed using existing experts with strong technical and
industry background. However, most of them had never
done any product management related work and needed to
acquire the necessary marketing and business skills and
competences in short time.
Just half year before us, our headquarter had designed
and carried out a multi-module product management
training course in cooperation with the University of
St. Gall in Switzerland. While much of the theory was
also relevant for us, most of the cases and also the
focus and methodologies were not suitable for the highly
dynamic but also fragmented industry contexts in
China.
The
headquarters therefore agreed to let us design our own
program, combining the principles and global tools and
processes our group is using worldwide with cases and
methods suitable for the China environment and adjust it
to the level of our people and the challenges they were
facing during their daily life.
Target was to equip 17 participants with tools, theory,
exercises and tests to learn how to identify
opportunities, formulate business plans, systematically
evaluate and formulate market needs and develop and
launch solutions in the region for the region.
Mr.
Hung was instrumental in developing this program: With
his rich knowledge of previous trainings, cases and
understanding of how to explain new contexts to
technical people, we were able to quickly analyze the
Swiss program, add local cases, design specific group
works and customize the entire program to our needs.
Mr.
Hung was the main teacher throughout our 4 module
program @2-3 days which was delivered over the period of
12 months, featuring basic theory, introduction of
methods and tools, practical exercises, integrating real
cases, simulating real life situations, having an
exchange session with our China top management team and
finally a test and graduation ceremony which was
attended by the China management and representatives of
the group’s Top management.
Without
the experience, flexibility and passion of Mr. Hung, we
would not have been able to develop this program in such
a short time and deliver it to participants in an
easy-to- understand and practical way.
Our
organization has well absorbed the knowledge and
training and is using the key concept in daily life – we
can see many new products and developments coming up and
our product managers and business development experts
have become more professional but also more confident in
exploring new potentials and realizing their ideas and
concepts within our organization and also in cooperation
with experts worldwide.
This
training has been well received not only by participants
and the China management team, but also got high
priority and attention on the group level: So far, China
is the only region, were we managed to develop and run
such a highly customized program.
We would like
to thank Mr. Hung for his contribution and can recommend
him as a highly professional coach and teacher and a
very flexible and pleasant person to work with and learn
from.
We
will consider him for any new rounds of this training.
Hefei, 2013-10-25.
致評審委員會:
我在此推薦Francis Hung（熊恩泰）先生為年度十大優秀講師。
熊老師在我們公司“業務發展產品與項目管理許可證”項目中發揮了重要作用，極大地強 化了公司在中國新設的業務單元。
在這一項目中，我們需要將公司的全球化戰略本土化，以滿足中國市場的特殊要求，以及 客戶的水平和文化背景。
基于以上目的，我們公司評估了兩家著名的培訓機構，在試聽了公開課和進一步詳細商討
之后，我們決定與熊老師合作。熊老師的培訓風格，培訓態度和課堂開放性給我們留下了
非常深刻的印象。同時，熊老師的跨國工作背景，將跨國公司產品開發與中國市場實際產
品開發相結合對比的能力也深深折服了我們。
憑借著豐富的背景和多年的培訓經驗，熊老師很快地了解了我們公司的需求，并在公司舉
行了項目設計。因為熊老師擁有高度的靈活性和經驗，所以能很快地適應公司提出的許多
特殊要求，并能從公司的商業運營環境中整合案例，將培訓課程與公司的新產品開發流程 很好地融合。
熊老師是一個專業、高效、有條理的工作伙伴和培訓講師，能與他共事非常開心。同時參
加培訓的學員也非常喜歡熊老師的教學風格，商業案例以及他提供的實用工具。經過熊老
師的培訓后，我們公司在新產品和新市場開發中取得了明顯進步，變得更獨立，更專業。
西蒙 Juergen Simon 執行副總經理 Executive
Deputy General Manager
單位：布勒易捷特色選機械（合肥）有限公司
關于布勒
布勒集團 www.buhlergroup.com 是在食品加工以及先進材料加工領域中，提供成套工程、設
備以及相關服務的專家和技術合作伙伴。 作為面粉生產企業、意大利面和巧克力生產線、
寵物飼料成套加工設備及壓鑄系統的供應商，布勒集團始終是全球市場的領導者。
布勒集團的核心技術是機械加工和熱處理工藝。 以其專業知識和150多年積累的經驗，布勒
不斷地為客戶推出獨特創新的解決方案，幫助他們在市場上取得更大的成就。 經過幾十年
的努力，布勒以其特定的品質承諾和遍布全球的業務網絡已經在全球范圍內被推崇為一個可 靠的合作伙伴。
布勒公司的業務遍及 140 多個國家，在全球擁有 10,000 名員工，2012 年，布勒集團銷售額 達到 24
.09億瑞士法郎。在中國，布勒擁有5個生產基地，3500名職工。布勒在東南亞地區 和中國地區的總部設在無錫。
“業務開發產品和項目管理許可證”項目背景
布勒中國的成立是布勒集團由總部到世界各個區域擴展過渡的一部分，目前，布勒中國已具
備足夠的能力和人員在中國市場開發新產品，并滿足市場其他類似的需求。直到最近，所有 的過渡工作已在總部完成。
布勒中國的組織架構發生變動之后，每個業務單元至少需要招聘一位產品經理。新職位主要
是聘請具備較強技術和行業背景的專家擔任，然而，他們中大部分人從未從事過任何與產品
管理相關的工作，所以，新的產品經理們需要在短時間內獲得必要的市場營銷能力和業務技 能。
我們僅有半年時間，于是公司總部與瑞士圣加侖大學合作，設計并推出了多模塊產品培訓
管理課程，盡管課程中大部分的理論與我們相關，但是課程中的重點和方法論卻不適合高 速發展，行業分散的中國市場。
于是，總部同意讓我們自己設計培訓項目，將中國市場的準則和全球化的工具、流程相結
合，將全球通用的案例和方法與中國的商業環境相結合，并調整到適合中國員工的水平。
培訓項目的目標是17個學員通過使用工具，學習理論，進行練習和測試，學會如何識別市
場機會，制定業務計劃，系統的評估和規劃市場需求，并提出解決方案。
熊老師協助開發此項目：熊老師豐富的培訓經驗，案例以及給技術人員培訓的技巧發揮
了重大作用。我們很快分析了瑞士的項目，加入中國本地的案例，設計特定的團隊工 作，并根據我們的需求定制整個項目。
我們共有12個月培訓期，4個培訓模塊，每個模塊持續2-3天時間，而熊老師是我們培訓
項目的主要講師。培訓中涉及基本理論學習，方法和工具引進，實際練習，真實案例結
合，現實生活情況模擬，其中還有一部分是與中國頂尖項目管理團隊進行交流。在培訓
最后將進行結業測試，測試過后將舉行由中國頂尖管理團隊出席的畢業典禮。
如果沒有富有經驗，靈活性和激情的熊老師，我們將不能在如此短暫的時間里開發出這
些項目，也不能以易于理解和可行的方式給學員進行培訓。
公司學員很好地吸收了培訓的知識，并將知識運用與日常工作中。現在，我們可以發現更多新產品，我們的產品經理和業務拓展專家變得更專業，也更有信心開發潛在產品，
更有信心在公司中實現他們的想法，并與世界各地專家展開合作。
該培訓不僅被公司內部學員和中國的管理團隊認可，而且還獲得集團層面的高度重視和
關注。注：到目前為止，中國是唯一一個地區開發運行如此高度定制的方案。
我們特別感謝熊老師為我們公司所作出的貢獻。熊老師是一個非常專業的講師，也是一個靈
活、讓人感覺自在的同事，他身上有很多值得我們學習的地方。 我們將會考慮他任何新一輪的培訓。
2013年10月25日于合肥
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